That is automatically partly achieved simply by clearly communicating the massive corporate opportunities offered by a lucrative (ultimately High-Tech-driven) future, at the same time as highlighting the cumulative threats from global crises. That same contrast works equally well at a personal level as well. After all, for anybody – whether in a corporate or private role – it is only natural to feel attracted to the positive but want to get away from the negative. As a result, people tend to try to do something that moves them from one to the other. Governments, advertisers, religions and nutritionists all use the same approach to try to shift the behavior of the general public.
However, the chance of entering a Global Renaissance by around 2040 contrasted with (at worst) the risk of global chaos is simply not sufficient to break the logjam that is blocking effective world-governance. That is why the Global Guilds also need to stand up for the international community as a whole, and against that measure hold the world’s individual governments to account in a completely unbiased and non-partisan way. Actively representing and advocating and lobbying for the long-term interests of global performance as a route to collective corporate performance forces a different perspective on the actions or inactions of governments and religions, just as much as corporations.
It highlights short-termism and selfishness but just as importantly highlights corporate or national policies that are unintentionally counter-productive because they are ultimately self-defeating. It offers a standard against which to measure the proposals that individual corporations and governments make. It also provides a natural mechanism for the Global Guilds to introduce additional proposals that no individual business or nation feels able to raise without upsetting some of its allies. Highlighting those kinds of disconnects to governments as well as to members across the Global Guilds – and, when appropriate, to the general public – means that global misalignments can no longer be quietly disregarded. More positively, it also helps those corporations or governments that genuinely want to act from a global perspective, albeit partially in order to secure their own commercial performance or national security.
Even though they perhaps for instance know that in the medium-term a given approach risks harming their corporate or national interests, the more explicit that the conflict becomes the easier it is for them to gain the support of others (including shareholders or citizens) who feel drawn to add their weight behind the World lobby. International negotiation integrated with far-more-tightly-aligned international public debate, is a form of diplomacy that can at last begin to address otherwise irresolvable issues of Competitive Overuse such as overfishing and climate change.